Sports-Adjacent Assets are innovative products and services that intersect with the sports ecosystem, whether through health & recovery, on-field performance, fan experience, data and analytics, or behind-the-scenes infrastructure.

Contrary to popular belief, many of these top innovations (“sports adjacent assets”) adopted within the sports ecosystem originate from early-stage companies that have achieved founder-market or product-market fit. This is where The New Era Fund operates: at the intersection of dual-use products that have proven their value in elite environments and possess clear pathways to scale into downstream markets, including tactical, industrial, medical, and consumer applications.

The New Era Fund I has Direct Access to Influential Connections who provide Authentic Validation to the Market Viability of new products and solutions serving as a powerful due diligence filter and distribution partner. (The "Locker Room Advantage").

The New Era Fund is built around a simple truth: the sports ecosystem is one of the most powerful, interconnected, and culturally influential arenas in the world—and it's underutilized by venture capital.