Sports-Adjacent Assets are innovative products and services that intersect with the sports ecosystem, whether through, health & recovery, on-field performance, fan experience, data and analytics, or behind-the-scenes infrastructure.

The New Era Fund is built on the conviction that investing in health, performance, and human potential is both a pathway to outsized returns and a driver of innovations that elevate human capability. Rooted in the sports ecosystem and its adjacent assets, we back visionary founders whose solutions begin in performance environments and scale to transform industries and society at large.

The New Era Fund I has Direct Access to Influential Connections who provide Authentic Validation to the Market Viability of new products and services. (The "Locker Room Advantage").

The New Era Fund is built around a simple truth: the sports ecosystem is one of the most powerful, interconnected, and culturally influential arenas in the world—and it's underutilized by venture capital.